86% of Czech drivers speed. ČAP needed a public debate about a social taboo responsible for 40% of fatal car accidents. This campaign highlighted one of modern society’s most relevant topics, time. This integrated study of time consisted of a PR stunt, TVC, radio, print, online, event, and a full-feature documentary that aired on national TV and became the first-ever branded content to be picked up by HBO. It achieved 1.2 million views in 2 months.
13 minutes
Awards
Silver Award
Integrated & Innovation
Branded Content
Member Club Gold Award
Integrated & Innovation
Branded Content
Details
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Credits
Client:
Czech Insurance Association (ČAP)
Agency:
Account Director:
Michal Míka
Account Manager:
Bára Divíšková
Agency Producer:
Pavla Klimešová
Jitka Baldwin
Art Director:
Vítězslav Štrobl
Jiří Horut
Copywriter:
Hana Studeničová
Creative Director:
Leonard Savage
Aleš Brichta
Creative Excellence Manager:
Alice Reindlová
Designer:
Martin Stříbrský
Tomáš Kysel
Director of Photography:
Adam Kruliš
Film Director:
Vít Klusák
Illustrator:
Jan Rambousek
Photographer:
Patrik Klema
Goran Tačevski
Social Media Director:
David Bárta
Social Media Manager:
Monika Šindelářová
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