Bulgaria has the second worse roads in the EU and the seventh worse in Europe (Global Competitiveness Report, 2019) but the government fails to respond. To address the issue, Audi Q7 launched a campaign around its latest improvement: an active roll stabilization system that performs 400 data readings per second to provide perfect road balance. In radio, people could hear the tires – all 4 of them – as they go through their daily experience on a typical Bulgarian road.
400 tests
Awards
Bronze Award
Film & Audio
Audio / Radio Commercials
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Audi Bulgaria
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