The A8 launch aimed to position the new flagship car as ambassador for Audi’s transformation from a traditional car manufacturer to a digital car company. To generate unlimited clippings across all media channels, a spectacular and pioneering presentation that perfectly embodies Audi’s digital vision shows a robot literally pushing the A8 into this new era via an LED stage.
Audi A8 World Premiere in Barcelona
Awards
Nomination
Graphic Design
Spatial / Experiential Design
Nomination
Integration & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
Audi AG
Agency:
Agency Producer:
Thomas Flechel
Art Director:
Dino Muhic
Deborah Arp
Jochen Braun
Client Director:
Thomas Lutz
Creative Director:
Mikko Weihrauch
Designer:
Martin Pajak
Daniel Schulz
Graphics:
Stephan Gruschke
Stefan Laschet
Programmer:
Ole Ditmann
Stephan Haitz
Project Manager:
Oliver Kuhlmann
Sound Designer:
Marco Lehmann
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