Electric mobility is hot, and because it is the future it’s a key lever for brand value in the automotive industry. The best way to educate people in driving electric without owning an electric car is to let them drive one virtually. During the trip, data were gathered from a smartphone’s GPS, accelerometer and gyroscope and thrown it into a complicated mathematical algorithm to calculate the virtual electric-car’s energy consumption.
Audi E-xperience
Awards
Nomination
Integration & Innovation
Best Use of Technology
Member Club Gold Award
Interactive & Mobile
Mobile Apps
Details
Categories:
Country:
Year:
Credits
Client:
D'ieteren – Audi import
Agency:
Account Director:
Amaury Thomas
Account Manager:
Jeremy Demoor
Copywriter:
Tine Sinnaeve
Creative Director:
Sam De Win
Creative Strategy:
Björn Joos
Designer:
Paul Joly
Digital Project Manager:
Stijn Bonjean
Programmer:
Tom Bruyneel
Samuel Joos
UX Designer:
Joe Smith
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