Studies show that one in four people are afraid of heights, but with constant practice, this fear can be overcome. The VR-program “BeFearless” was created to help overcome fear of heights.nLevel by level, users are confronted with fear in realistic scenarios. The first scientifically proven VR app, it analyses heart rate and eye movements for evaluation and individual feedback. The outcome: 87.8% of 82 participants reduced their fears.
#BeFearless
Awards
Nomination
Interactive & Mobile
Mobile Apps
Nomination
Integration & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
Samsung
Agency:
Art Director:
Jinwoo Ryu
Joohee Lee
Rafael Maggessi
Chief Creative Officer:
Wain Choi
Copywriter:
Annika D'Ambrogio
Hayden Yu-Hyun Lee
Creative Director:
Guido Boehm
Stuart Wills
Jax Jung
Senior Business Director:
Jongbin Lee
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