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Build with the Force

The force – in Star Wars – can move objects through sheer willpower. The “Build with the Force” experience was developed to promote the new LEGO® Star Wars sets together with Episode 9 Fans could physically feel the force while building their LEGO® spaceships. A custom-built Force AI machine-learning algorithm uses image-recognition-technology to measure the force-gesture, muscle-tension, concentration-level and even heart rate to control the action on the screen.

Awards

Silver Award Interactive & Mobile Place-specific Experiences
Silver Award Brand Experience Live Stunts Brand Activation

Details

Categories:

Country:

Year:

Credits

Client:

LEGO

Agency:

Serviceplan Germany

Account Management: Monika Klingenfuss Stefanie Keller Franzisca Seippel Sandra Loibl Christin Herrnberger
Chief Creative Officer: m
Copywriter: Janus Berendts
Creative Director: Till Rothweiler Andreas Daum Richard Wegele
Director of Photography: Albert Coon Johannes Maierbacher
Global Chief Creative Officer: Alex Schill
Mediaplus Germany: Hans Zieringer Jochen Lenhard Lukas Pachoinig Victoria Wissmann Maximilian Leipert Sabrina Duchow
Plan.net Germany: Niklas May Alexander Kneifel Efim Tamplon Carl Eggert
Producers: Timon Patris Roman Prochnow Laura Staudinger Ewald Pusch Mirko Hampel
Sound Designer: Markus Krause

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