Carebonara is the recipe that brings people together since 1944. n 2021. After a difficult year that left its scars on society, Barilla tells the legend behind the iconic pasta recipe and honours it by donating 1 million carbonara dishes to take care of those in need. nThus concretely transforming carbonara into Carebonara.
Carebonara
Awards
Gold Award
Integrated & Innovation
Branded Content
Silver Award
Film & Audio
Craft – Direction, Cinematography and Editing
Bronze Award
Film & Audio
Online Videos
Bronze Award
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
Barilla
Agency:
Account Director:
Edvige Crescibene
Agency Producer:
Simone Di Mezza Cutillo
Chiara Agresta
Art Director:
Mauro Breda
Assistant Producer:
Filippo Giordani
Copywriter:
Demetrio Chirico
Director of Photography:
Emanuele Zarlenga
Editor:
Lorenzo Colugnati
Film Director:
Xavier Mairesse
Other:
Marco Tironi
Jan Mattassi
Photographer:
Andrea Metafuni
Social Media Strategist:
Andrea Biolcatti
Sound Designer:
Mirko De Crescenzo
Strategy Director:
Niccolò Rigo
More Branded Content Works
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
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Bronze Award Integrated & Innovation Branded Content
My name is my story
Inter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / MilanoJackleg Studio / Milano
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Silver Award Integrated & Innovation Product / Service InnovationBronze Award Integrated & Innovation Branded Content
RosaLilaLand
Demner, Merlicek & Bergmann / DMB. / Vienna