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Cashless Block

In Romania, card adoption and usage are still at a minimum. In 2018, 80% of transactions were cash, Romanians still preferring cash vs. card (under 10%* of all payments are done electronically). Taking into account the market’s context, Mastercard wants to encourage people to use their cards, therefore it aimed for the most skeptical audience: SENIORS and the most traditional payment: BUILDING UTILITIES.

Awards

Member Club Gold Award Integration & Innovation Best Use of Technology

Details

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Credits

Client:

Mastercard

Agency:

McCann Bucharest

Account Director: Andra Sania Alexandra Albu
Agency Producer: Alex Popa Anca Crisan
Art Director: Raluca Circo Lia Bira
Copywriter: Andrei Mihăilescu
Creative Director: Costin Bogdan Catalin Dobre
Digital Account: Andreea Sofrone
Digital Creative: Laura Belc

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