Wallapop is the main 2nd hand app in Spain. Precisely in 2020, we begin to tell we are here for moments in your life in which changes occur, so we launched a documentary starred by the transgender activist and actress of “Veneno”, #1 Series in Spain. A story spun by objects that changed her life. We launched this”extra content”of”Veneno”in the same VOD platform exactly when the “Trans law”entered the Parlament. Reactions made the promo. “CHANGES” changed 1 person’s life.
Changes
Awards
Member Club Gold Award
Integrated & Innovation
Branded Content
Details
Categories:
Country:
Year:
Credits
Client:
Wallapop
Agency:
Agency Producer:
Sigfrid Mariné
Juan Blanco
Art Director:
Daniel Requena
Art Director (Production):
Chary Romero
Copywriter:
Inés Masip
Manolo Catalán
Creative Director:
Trini Rodríguez
Designer:
Víctor Mazariegos
Director of Photography:
Pau Muñoz
Executive Producer:
Eugenia Esquerdo
Film Director:
Laura Sisteró
Head of Brand:
Carlos Macho
More Branded Content Works
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
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Bronze Award Integrated & Innovation Branded Content
My name is my story
Inter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / MilanoJackleg Studio / Milano
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Silver Award Integrated & Innovation Product / Service InnovationBronze Award Integrated & Innovation Branded Content
RosaLilaLand
Demner, Merlicek & Bergmann / DMB. / Vienna