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Racing Offers

To reach young car enthusiasts avoiding traditional ads, ANWB entered gaming with Gran Turismo 7. Using the livery shop, we turned private lease cars into in-game billboards and partnered with top e-racer Kaj de Bruin. A live-streamed Private Lease Cup with GameKings and appearances at Gamescom and Tokyo Game Show blurred virtual and real, driving 31M impressions, 400% engagement lift, and a 500% earned media ROI.

Awards

Gold Award Integrated & Innovation Branded Content

Details

Categories:

Country:

Year:

Credits

Client:

ANWB Private Lease

Agency:

Fitzroy | United Playgrounds / AmsterdamBlammo Media / DiemenGameKings / DiemenH20 E-Sport Campus / Purmerend

Art Director: Thomas van Driel

More Branded Content Works

  • Bronze Award Interactive & Mobile Any Other
    Shortlist Integrated & Innovation Branded Content
    DRMAX CHEAT CODE

    DRMAX CHEAT CODE

    THIS IS LOCCO

  • Bronze Award Integrated & Innovation Branded Content
    My name is my story

    My name is my story

    Inter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / MilanoJackleg Studio / Milano

  • Silver Award Integrated & Innovation Product / Service Innovation
    Bronze Award Integrated & Innovation Branded Content
    RosaLilaLand

    RosaLilaLand

    Demner, Merlicek & Bergmann / DMB. / Vienna

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