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Engraved Memories

Students are increasingly exposed to bullying and online-bullying in schools. To address this, the first school desks that get students talking about bullying. Engraved illustrations brought to life with a mobile app recount the full stories in augmented reality. This big conversation – which took place in 32 schools – made 1,287 teachers aware, kept 3,852 parents informed and reached 22,450 students, and it continues…

Awards

Nomination Promotions & New Media Ambient Media
Nomination Integration & Innovation Social Responsibility Campaigns

Details

Categories:

Country:

Year:

Credits

Client:

Action Innocence

Agency:

Havas Geneva

Art Director: Simeon Brandner Raphael Stein
Copywriter: Antoine Karpat Matthieu Cuvelier
Creative Director: Gabriel Mauron
Lead Technology: Camille Delesalle Kevin Schroeyers
Managing Director: Damien Fournier
Project Manager: Pauline Charuel

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