In the summer of 2018, Germans were struggling to combine their two major commitments: football and work. Because the 2018 FIFA-World-Cup was taking place in Russian time zones, match times clashed with German working hours. But a way was found to bring work and football together: an undercover radio device inside a ballpoint pen. Once it’s connected to a mobile via Bluetooth, people can bite on the end of the pen and, thanks bone conduction technology, enjoy a private broadcast.
Footballpen
Awards
Nomination
Integration & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
radio.de GmbH
Agency:
Art Director:
Rodrigo Stroisch
Chief Creative Officer:
Eric Schoeffler
Darren Richardson
Copywriter:
Ramon Scheffer
Creative Director:
Tobias von Aesch
Ramon Scheffer
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