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Forte Femme

In Kazakhstan, business-women feel uncomfortable in the man’s world. They are expected to play the archetypal role of stay-at-home mothers. ForteBank inspires women to start up and develop their own businesses while trying to change society’s opinion about female roles in the family. The bank launched Forte Femme perfume and, together with thousands of businesswomen, daubed all the money circulating in their businesses with it. The country noted women’s contribution to future.

Awards

Silver Award Integration & Innovation Social Responsibility Campaigns
Member Club Gold Award Promotions & New Media Ambient Media
Member Club Gold Award Integration & Innovation Social Responsibility Campaigns

Details

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Credits

Client:

ForteBank

Agency:

Voskhod

Agency Producer: Elizaveta Larionova
Art Director: Vladislav Derevyannikh Kirill Ratman
Copywriter: Alfia Khafizova Georgy Kornilov Anton Rozhin Artem Epanchinctev
Creative Director: Andrei Gubaidullin
Digital Art Director: Anna Maslyakova
Digital Creative Director: Dmitry Maslakov
Head of Strategy: Dmitry Donik
Web Designer: Lilia Zagidullina

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