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Grand Theft Insurance

To get young people interested in insurance, you have to present yourself in a surprising way. That’s why Baloise opened a branch in the virtual city of Los Santos and brokered insurance policies with real added value in the game. Baloise became the talking piece of Switzerland: 146 press articles, 17.8 million contacts and a media equivalent value of CHF 454 000.

Awards

Silver Award Interactive & Mobile Any Other
Bronze Award Brand Experience Promotions
Bronze Award Integrated & Innovation Branded Content
Shortlist Brand Experience Branded Spaces

Details

Categories:

Country:

Year:

Credits

Client:

Baloise

Agency:

Publicis Zürich / Zürich

More Any Other Works

  • Bronze Award Interactive & Mobile Any Other
    Shortlist Integrated & Innovation Branded Content
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  • Bronze Award Integrated & Innovation Branded Content
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  • Silver Award Integrated & Innovation Product / Service Innovation
    Bronze Award Integrated & Innovation Branded Content
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    Demner, Merlicek & Bergmann / DMB. / Vienna

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