The Green Look top – A virtual wardrobe with endless possibilities in the name of slow fashion. The green look top is a green, organic cotton top that provides customers with enough virtual outfits for several weeks for their Zoom meetings. The idea came from using the green effect feature built into Zoom. Buyers received dozens of Romani patterns with the green top they bought. As a result, Romani Design’s sales increased by 85% compared to the previous month’s average.
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Green Look
Awards
Gold Award
Interactive & Mobile
Place-specific Experiences
Member Club Gold Award
Interactive & Mobile
Place-specific Experiences
Details
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Credits
Client:
Romani Design
Agency:
Art Director:
Eszter Kovács
Krisztina Bozzai
Zoltan Mendrei
Copywriter:
Agota Benedek
Julia Kegyes
Creative Director:
Marton Jedlicska
Orsolya Szladovics
Sound Designer:
Péter Polgár
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Supermarcade
Saatchi & Saatchi Germany / Düsseldorf
