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Grolsch Awake Your Curiosity Experiment

To demonstrate the creative impact that music has on our brains, a music experiment was conducted using brainwaves as the raw material for creating a form of art. Based on neuroscience principles and using a live concert as a stimulus, the brainwaves of 14 participants were coded into a mathematic algorithm whose parameters generated a series of creative visuals, projected in real time. For maximum impact, the experiment was documented in an online video.

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Nomination Promotions & New Media Live Stunts
Member Club Gold Award Promotions & New Media Ambient Media

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Credits

Client:

Grolsch

Agency:

Kubis Interactive

Account Manager: Diana Patriche
Agency Producer: Alina Ivan
Art Director: Florin Busuioc
Brand Manager: Georgiana Bercu
Community Manager: Irina Petrovici
Copywriter: Carina Toma
Creative Director: Laura Nedelschi
Director of Photography: Ionut Avadanei Marian Ciungu
Film Director: Millo Simulov
Group Account Director: Cristina Schitco
Programmer: Aural Eye
Strategic Planner: Luana Roth

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