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Hacked

Áron Szilágyi is a two-time Olympic Champion – an extremely private person. That’s why we asked him to collaborate in a cyber security campaign. We re-created his mobile phone virtually, made it fully functional, and put it on a microsite called ‘Hacked’. By visiting the microsite, YOUR mobile phone has turned into HIS mobile phone with full access to its content. After a minute in his phone, it started to receive push notifications from Generali with security advices

Awards

Member Club Gold Award Integration & Innovation Best Use of Technology

Details

Categories:

Country:

Year:

Credits

Client:

Generali Insurance

Agency:

Cluso

Art Director: Nóra Polyák Péter Juhász
Copywriter: Ambrus Horváth Ancsa Hohol
Creative Director: Gergely Fodor Tibor Géber Lajos Horváth

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