Heroes drive in pyjamas is a national initiative against drunk driving. Drivers left disabled after a car accident started the movement by offering young people free and safe rides home from night-time parties. The message to the young was never to drive under the influence and to parents and the public, to offer safe rides home, even in the middle of the night and in pyjamas.
Heroes drive in pajamas
Awards
Nomination
Promotions & New Media
Ambient Media
Member Club Gold Award
Promotions & New Media
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
VOZIM, Institute for Innovative Education
Agency:
Art Director:
Ljubo Bratina
Copywriter:
Tine Lugarič
Medeja Kraševec
Creative Director:
Tine Lugarič
Designer:
Robert Lupše
Film Director:
Miha Kačič
PR:
Helena Čož
Lina Antolič
Photographer:
Peter Giodani
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