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holoride – Bride of Frankenstein

Held at Universal CityWalk L.A. in the heart of Hollywood, riders would step inside a 2020 Ford Explorer, put on a VR headset, and be joined by a re-imagined, virtual Bride on a journey to deliver a message to Frankenstein. Along the way, riders encounter virtual monsters and obstacles in a fully immersive, virtual experience complete with sound effects and visuals that adapt to the movement of the car. A breathtaking experience enabled with holoride’s revolutionary tech.

Awards

Member Club Gold Award Interactive & Mobile Place-specific Experiences

Details

Categories:

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Year:

Credits

Client:

holoride / Universal Pictures

Agency:

REWIND

CEO: Nils Wollny
CTO: Daniel Profendiner
CXO: Marcus Kuehne

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