DIY superstore chain Hornbach created a design-it-piece that cannot simply be bought. Instead, the Werkstück 001 Lounge Chair, designed by Danish designer Sigurd Larsen, can only be built from scratch with nothing but your bare hands. The chair, made strictly of materials from Hornbach’s vast product range, is a tribute to the skill and dedication of its DIY-customers.
HORNBACH “WERKSTÜCK Edition 001”
Awards
Gold Award
Graphic Design
Graphic Communication
Silver Award
Integration & Innovation
Creative Strategy
Nomination
Graphic Design
Editorial Design
Nomination
Promotions & New Media
Promotions
Nomination
Integration & Innovation
Content Ideas
Details
Categories:
Country:
Year:
Credits
Client:
HORNBACH
Agency:
Account Manager:
Franziska Lequen
Agency Producer:
Charlotte Kühn
Art Director:
Sascha Jörres
Marco Bienek
Chief Creative Officer:
Guido Heffels
Matthias Storath
Copywriter:
Teresa Guggenberger
Mo Sadeghi
Creative Director:
Felix Pfannmüller
Marlon Fischer
Designer:
Christian W. Larsen
Managing Director:
Matthias von Bechtolsheim
Maik Richter
More Content Ideas Works
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Nomination Integration & Innovation Content Ideas
#First Concert
ACHTUNG! / WeFilm Blyde
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Nomination Integration & Innovation Content Ideas
Kvartirovedenie
Instinct (BBDO Group)
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Nomination Promotions & New Media Promotions
The Cube
Leo Burnett France