Instaposters

Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.

Awards

Gold Award Print & Outdoor Poster Advertising
Nomination Interactive & Mobile Any Other
Nomination Interactive & Mobile Online Advertising

Credits

Instinct (BBDO Group)

Agency Producer: Anna Chaplygina
Art Director: Maxim Demkin Ingasi Tudela
Copywriter: Olga Veretinskaya
Creative Director: David Smith Alvaro Sotomayor Craig Williams Nikolai Fabrika
Street Art Partners: Zuk Club

More Any Other Works

  • Bronze Award Interactive & Mobile Any Other
    Shortlist Integrated & Innovation Branded Content
    DRMAX CHEAT CODE

    DRMAX CHEAT CODE

  • Silver Award Integrated & Innovation Integrated Campaigns for Commercial Brands
    Silver Award Integrated & Innovation Branded Content
    Bronze Award Brand Experience Point of Sale Experience and Activation
    Bronze Award Brand Experience Promotions
    Bronze Award Interactive & Mobile Any Other
    Shortlist Interactive & Mobile Digital Direct Marketing
    Square Cookie

    Square Cookie

  • Silver Award Brand Experience PR / Events
    Bronze Award Integrated & Innovation Artificial Intelligence
    Shortlist Brand Experience New Use of Media
    Shortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
    Shortlist Integrated & Innovation Best Use of Data
    Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    Shortlist Interactive & Mobile Any Other
    SIGHTS OF TOMORROW

    SIGHTS OF TOMORROW