Digital Korobkas (boxes) is a revolutionary scouting system for non-professional football players. Korobkas were equipped with video cameras and buttons to fix the best moments of the game. The results could then be sent to scouts. 1600 games, 10000 videos from 3 korobkas in 1 month. Best players were selected by scouts and got their chance to try out for professional football.
K11 — Digital korobkas
Awards
Silver Award
Promotions & New Media
Ambient Media
Nomination
Film & Radio
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Nike
Agency:
Agency Producer:
Konstantin Yakovlev
Art Director:
Dmitry Marin
Creative Director:
Oleg Artyomov
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