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Laško Challenge

Famous musicians from the Adriatic region, Neno Belan from Croatia, Željko Joksimović from Serbia and Halid Bešlić from Bosnia, battled for the last bottle of Laško with singing. The one that got the biggest applause from the audience, won. Laško’s regional campaign draw a lot of attention – people clapped over 35 million times on the webpage and we generated a lot of buzz on the internet. The Challenge ended with a live concert where we announced the winner.

Awards

Member Club Gold Award Integration & Innovation Creative Strategy

Details

Categories:

Country:

Year:

Credits

Client:

Pivovarna Laško Union

Agency:

Luna \TBWA

Agency Producer: Saša Droftina Urška Cerar
Art Director: Ljubo Bratina
Copywriter: Medeja Kraševec
Creative Director: Janez Rakušček
Designer: Robert Lupše Jaka Verbič Miklič Ivan Todorović
Digital Strategist: Jan Omahen
Film Director: Gregor Vesel
PR: Lina Antolič Helena Čož
Photographer: Luka Kaše

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