We donated the naming rights of each of the 9 games of the Portuguese Football League to 9 different non-profits, as a reminder of the 0.5% donation the Portuguese can make to an NGO, during their tax return. The whole game experience was revamped: LED, banners, commentators, TV infographics, radio announcements, player introductions was bearing the name of each of these non-profits, turning them into media outlets for those in need.
League of All Leagues
Awards
Bronze Award
Brand Experience
Live Stunts Brand Activation
Details
Categories:
Country:
Year:
Credits
Client:
Betclic
Agency:
Art Director:
Luis Paladino
Creative Director:
Ruben Barros
Designer:
Armando Gomes
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