When Uber Eats entered the packed German delivery market in 2022, smartphones were already full of delivery apps. To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established. Through a strong brand campaign, the Uber Eats delivery app should be introduced to a broad target group, while raising awareness and acceptance for the brand.
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Let’s Eat First
Awards
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Film & Audio
Craft – Music and Sound
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Integrated & Innovation
Branded Content
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Credits
Client:
Uber Eats
Agency:
Creative Director:
Jörg Waschescio
Photographer:
Marcus Nilsson
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Inter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / MilanoJackleg Studio / Milano
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Silver Award Integrated & Innovation Product / Service InnovationBronze Award Integrated & Innovation Branded Content

RosaLilaLand
Demner, Merlicek & Bergmann / DMB. / Vienna

