“LIFEBOAT – The Experiment” is a unique PR-Stunt. To regain awareness and media coverage of the refugee crisis in the Mediterranean and Sea-watch, Germany’s biggest newspaper and selected influencers were asked to participate in a simulation to experience a taste of what it really takes to cross the Mediterranean. The experiment instantly became world news reaching over half a billion people with +1100 published articles.
LIFEBOAT – The Experiment
Awards
European Star-Johannes Newrkla
Brand Experience
PR / Events
Gold Award
Brand Experience
PR / Events
Silver Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Silver Award
Integrated & Innovation
Branded Content
Details
Categories:
Country:
Year:
Credits
Client:
Sea-Watch
Agency:
Art Director:
Florian Zwinge
Creative Director:
Michael Wilk
Creative Managing Director:
Markus Maczey
Designer:
Anton Reim
Dennis Fritz
Director of Photography:
Felix Tonnat
Film Director:
Skye Fitzgerald
Global Chief Creative Officer:
Alex Schill
Global Creative Strategist:
Maximilian Florian Schöngen
Managing Assistant:
Simone Herrmann
Mediaplus Germany:
Jochen Lenhard
Photographer:
Michael Seidler
Producer:
Steve Thompson
Acki Heldens
Daniel Farkas
Ole Bernhardi
Adnen Abdallah
Production Company:
Markenfilm Hamburg
Sound Designer:
Mike Schmidt
Thomas Keller
More Branded Content Works
-
Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
-
Bronze Award Integrated & Innovation Branded Content
My name is my story
Inter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / MilanoJackleg Studio / Milano
-
Silver Award Integrated & Innovation Product / Service InnovationBronze Award Integrated & Innovation Branded Content
RosaLilaLand
Demner, Merlicek & Bergmann / DMB. / Vienna