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Merry Easter

Every year, 7.7 million people are diagnosed with dementia. Early detection is crucial, but symptoms are often mistaken for aging. EDEKA launched an Easter campaign in Germany, intentionally mixing up Easter and Christmas—reflecting an early symptom of Alzheimer’s. Alongside a major heartfelt TV ad and social media campaign, EDEKA introduced a new product: the Christmas Bunny, a blend of Santa and the Easter Bunny, available in all 11,000 EDEKA stores.

Awards

Bronze Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO

Details

Categories:

Country:

Year:

Credits

Client:

EDEKA Stiftung & Co. KG

Agency:

Jung von Matt AG / Hamburg

Creative Director: Melis Adigüzel-Tripp

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