Minipreço is a supermarket chain in Portugal. When the world stopped, their sales continued to rise. But not everyone had the same fate. Like the emerging musicians. Those who were on the rise, lost their stage, audience and money.To support them, we replaced our stores’ background music with theirs. We paid for the rights and created a playlist that played non-stop.Their streams and royalties grew. Also, we gave them a stage on our aisles and live streamed the concerts.
MINIPREÇO – Músicas de fundo
Awards
Member Club Gold Award
Brand Experience
Point of Sale Experience and Activation
Details
Categories:
Country:
Year:
Credits
Client:
Dia Portugal Supermercados
Agency:
Account Manager:
Maria Cunha
Art Director:
João Araújo
Artworks:
Estela Pereira
Client Manager:
Catarina Costa
Copywriter:
Wil de Carvalho
Creative Director:
Nuno Cardoso
Rafael Pfaltzgraff
More Point of Sale Experience and Activation Works
-
Silver Award Integrated & Innovation Integrated Campaigns for Commercial BrandsSilver Award Integrated & Innovation Branded ContentBronze Award Brand Experience Point of Sale Experience and ActivationBronze Award Brand Experience PromotionsBronze Award Interactive & Mobile Any OtherShortlist Interactive & Mobile Digital Direct Marketing
Square Cookie
Saatchi & Saatchi Germany / Düsseldorf
-
Silver Award Brand Experience Point of Sale Experience and ActivationSilver Award Integrated & Innovation Best Use of TechnologySilver Award Interactive & Mobile Place-specific ExperiencesShortlist Interactive & Mobile Any Other
Supermarcade
Saatchi & Saatchi Germany / Düsseldorf
-
Gold Award Brand Experience Point of Sale Experience and ActivationSilver Award Print & Outdoor Craft – Art DirectionSilver Award Print & Outdoor Print AdvertisingBronze Award Print & Outdoor Direct MarketingBronze Award Design Packaging
PRICE PACKS
SERVICEPLAN GERMANY / Munich