Price Packs is the first brand that’s all about the price, because the packaging design focuses entirely on it. Considering the usual packaging production requires several months, this becomes an irrevocable commitment to price stability. Placed next to competitors, the design helps consumers immediately spot the best prices. Price Packs are available in all 2122 PENNY markets in Germany, promoted by an OOH campaign as striking as the packaging.
PRICE PACKS
Awards
Gold Award
Brand Experience
Point of Sale Experience and Activation
Silver Award
Print & Outdoor
Print Advertising
Silver Award
Print & Outdoor
Craft – Art Direction
Bronze Award
Design
Packaging
Bronze Award
Print & Outdoor
Direct Marketing
Details
Categories:
Country:
Year:
Credits
Client:
PENNY
Agency:
Art Director:
Tanvi Phalak
Alexandra Felbinger
Camille Nizet
Fabian Kräkel
Kai West Schlosser
Rohil Borole
Creative Director:
Dennis Fritz
Matthäus Frost
Sebastian Bialon
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MAGIC Agency
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Shortlist Print & Outdoor Direct Marketing
Friendship bracelets
Rod | Team Farner / Zurich