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Pay for Peaceful Sleep

After 3 years of war, the Ukrainian army still needs people’s support. Because donations to military charities are declining, an alarm clock app with a special snooze function was invented. Each time the user presses snooze to spend a bit longer in bed, the clock donates money to the Ukrainian army, thus paying for a peaceful snooze. To make the WakeApp loud, the designers created a special lullaby, sung by a Ukrainian singer and poet, that proved to be a perfect tool to launch the app.

Awards

Gold Award Integration & Innovation Creative Strategy

Details

Categories:

Country:

Year:

Credits

Client:

Charitable fund "Come Back Alive"

Agency:

Agama Digital Group

Agency Producer: Sergey Uperenko
Art Director: Kristina Kachmar
Copywriter: Mariya Chaplinskaya
Creative Director: Maxim Boritko Alexey Novikov Artem Karelin
Designer: Daria Ponomarenko
Digital Director: Dmytro Grushevskyy
Managing Director: Olga Buzunova
QA: Andrey Galak Nikita Karpov

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