Become a Member

PELICANNED

After examination of canned seafood markets, a prevailing trend was noted: uninspired packaging dominated by generic fish illustrations. Every label seemed to blend into the next, lacking any distinct character or emotional appeal.rnDetermined to inject a sense of joy and playfulness into this stagnant market, I came up with a mascot, Pelican, the embodiment of the project “Pelicanned.” With a charming posture and a delicious fish in its mouth, Pelican immediately captures the imagination and hearts of consumers. His beak is wrapped around the container in a visually captivating manner. As you open the can, Pelicanne’s gaze meets yours through the lid, forging a personal connection with each customer. rnAnd let’s not forget the name – Pelicanned. A fusion of “pelican” and “canned,” it perfectly encapsulates the essence of the product: freshness, quality, and a touch of whimsy. In a market saturated with bland and forgettable designs, Pelicanned stands out as a beacon of creativity and charm. The goal is not just to sell seafood but to create an emotional connection with customers.

Awards

Student Silver Award ADCE Student Awards Packaging Design

Details

Categories:

Country:

Year:

Credits

Client:

Agency:

Backbone School / Yerevan

More Packaging Design Works

  • Student Bronze Award ADCE Student Awards Packaging Design
    Divino

    Divino

    Escola Universitària de les Arts ERAM / GironaUniversitat de Girona – UdG / Girona

  • Student Silver Award ADCE Student Awards Packaging Design
    OLYEO (UP) NOODLE

    OLYEO (UP) NOODLE

    IED Barcelona / Barcelona

  • Student Gold Award ADCE Student Awards Product / Fashion Design
    Student Silver Award ADCE Student Awards Packaging Design
    Moment Mal – A Modular Candle System

    Moment Mal – A Modular Candle System

    University of Applied Arts Vienna / Vienna

View More