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Pringles® – AR you Ready?!

Pringles® has been heavily involved in digital pop culture since 2019. Be it through gaming activations or in the eSports space. In the 2022 soccer year, we wanted to go even further and break new ground. For a big sporting event, a soccer game was an obvious choice. AR technology turns each Pringles® packaging into a mini gaming console. The game unleash six newly created 3D characters by shooting at a virtual goal wall – the Pringles® can – giving time of 45 seconds.rn

Awards

Shortlist Interactive & Mobile Any Other

Details

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Credits

Client:

Kellogg Deutschland

Agency:

ACNE/ Deloitte DigitalDemodern GmbH / Cologne

More Any Other Works

  • Bronze Award Interactive & Mobile Any Other
    Shortlist Integrated & Innovation Branded Content
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    DRMAX CHEAT CODE

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    Silver Award Integrated & Innovation Branded Content
    Bronze Award Brand Experience Point of Sale Experience and Activation
    Bronze Award Brand Experience Promotions
    Bronze Award Interactive & Mobile Any Other
    Shortlist Interactive & Mobile Digital Direct Marketing
    Square Cookie

    Square Cookie

    Saatchi & Saatchi Germany / Düsseldorf

  • Silver Award Brand Experience PR / Events
    Bronze Award Integrated & Innovation Artificial Intelligence
    Shortlist Brand Experience New Use of Media
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    Shortlist Integrated & Innovation Best Use of Data
    Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    Shortlist Interactive & Mobile Any Other
    SIGHTS OF TOMORROW

    SIGHTS OF TOMORROW

    Demner, Merlicek & Bergmann / DMB. / Vienna

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