Instead of using standard ATL communication, Tele2 created an interactive environment that encouraged the audience to test the operator’s 4G connection in locations where other operators fail to provide a high-quality signal sufficient for good internet connection. Tele2’s launch of this interactive technological concept – Rain Wi-Fi –provided users with free 4G access.
Rain Wi-Fi
Awards
Silver Award
Promotions & New Media
Ambient Media
Nomination
Promotions & New Media
New Use of Media
Nomination
Integration & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
Tele2
Agency:
Account Director:
Alexey Kostenko
Agency Producer:
Anna Guseva
Art Director:
Oleg Sergeev
Dave Gold
Chief Creative Officer EMEA:
Howard Smiedt
Chief Executive Officer:
Maria Plink
Copywriter:
Elena Solovieva
Creative Director:
Oleg Tumanov
Designer:
Vladimir Blagiy
Nikolay Popov
Director of Photography:
Konstantin Silakov
Film Director:
Dmitriy Tuprin
Head of Strategy & Planning:
Olga Belyaeva
Planning Director:
Olga Kazmina
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