Become a Member

Ready Player Mom

Junk food and soft drinks are the basis of gamers’ diets, a clear threat to their gut health. They may not care, but we found someone who does: their mothers. But how could we get their attention in their own environment? Enterogermina, the number one probiotic in Brazil, trained the mothers of top Brazilian gamers and infiltrated them, with their exact avatar, in their kids’ streamings to enhance the importance of gut health surprising them and their huge audience.

Awards

Shortlist Brand Experience Live Stunts Brand Activation
Shortlist Interactive & Mobile Any Other

Details

Categories:

Country:

Year:

Credits

Client:

Enterogermina. Sanofi

Agency:

MRM Spain / MadridDruid Creative Gaming / Sao PauloCanja / Sao FranciscoSailor Studio / Sao Paulo

Art Director: Cristina Calabuig Fernando Morate
Creative Director: Alejandro Peré

More Any Other Works

  • Bronze Award Interactive & Mobile Any Other
    Shortlist Integrated & Innovation Branded Content
    DRMAX CHEAT CODE

    DRMAX CHEAT CODE

    THIS IS LOCCO

  • Shortlist Brand Experience Live Stunts Brand Activation
    Colors

    Colors

    DDB España / MadridPHD Media Spain

  • Shortlist Brand Experience Live Stunts Brand Activation
    Cheeky Ambassadors

    Cheeky Ambassadors

    thjnk Zürich / Zurichthjnk Zürich / ZürichSWISS International Air LinesPlan b

View More