Courageous refugees should stand up against digital hate preachers right before the racist videos on YouTube. Unskippable pre-roll ads should leave right-wing extremists with no choice but to stop and think about the refugees and their arguments. Their experience was disturbed by giving them the chance to watch the story of a refugee instead of listening to more prejudice and hate.
Search racism. Find truth.
Awards
Silver Award
Interactive & Mobile
Online Advertising
Silver Award
Integration & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
Refugees Welcome
Agency:
Account Director:
Mirjam Milenkovic
Nina Hinkelmann
Art Director:
Olivia Schläpfer
Fabian Sigg
Copywriter:
Sarah Ming
Creative Director:
Andy Lusti
Dennis Lück
Hanja Heuss
Film Director:
Emanuel Büchler
Graphics:
Lia Bellini
Programmer:
Aleksandar Sofranac
Sound Designer:
Renzo D’Alberto
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