Kinect technology was especially designed to make the using of The Force exactly like in the movies, at every point of interaction, focusing on users` immediate response: the more they concentrated/hovered with their hand over a product, the quicker they could pick it up, drag it, manipulate it with a tight or loose grip, and place it in a shopping cart.rnIn the end, if they decided to buy what they’ve shopped for, their virtual cart would become real.
Shop like a Jedi
Awards
Gold Award
European Student & Young Creative
Young European Creative – Design
Nomination
Integration & Innovation
Best Use of Technology
Details
Categories:
Country:
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Credits
Client:
Publicis Romania
Agency:
More Best Use of Technology Works
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Nomination Integration & Innovation Best Use of Technology
Avnet Ringleader
Havas Worldwide
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Best Use of TechnologyNomination Interactive & Mobile Websites
Twin Souls
Young & Rubicam Russia
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Silver Award Integration & Innovation Best Use of TechnologyNomination Promotions & New Media New Use of Media
Mortal Timeline
BBDO Russia Group