ŠKODA – Stained Glass Car

Research suggests that over 80% of accountants and auditors will lose their jobs by 2024. They will be replaced by artificial intelligence. Drawing inspiration from Isaac Asimov’s, ‘First Law of Robotics,’ which states: “a robot may not injure a human being or, through inaction, allow a human being to come to harm”, the world’s first bot was launched that sends messages to printers connected to the internet all over the world warning that AI will take away people’s jobs.

Awards

Nomination Promotions & New Media Ambient Media
Member Club Gold Award Promotions & New Media Ambient Media

Details

Credits

Boys + Girls

Account Executive: Eimear O'Sullivan
Agency Producer: Sarah Chadwick
Art Director: Udi Ovadia
Copywriter: Kris Clarkin
Creative Director: Rory Hamilton Laurence O'Byrne
Designer: Maxi McDonnell
Director: Mia Mularkey
Head of Digital Business: Sarah Sherry
Head of Planning: Margaret Gilsenan
Senior Account Manager: Sorcha Brady
Sound Designer: Kevin Breathnach Avondale

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