“Shelter dog” is not a breed or character. All dogs have personalities, and anyone can find their perfect dog in the shelter. How to make people say: “This dog is for me!”? By literally making them say: “It’s me!” This was done by using “it’s me when” memes. More than just for laughs, they make people recognize themselves, say something personal and create a connection. It seems like there is some relatable content for anyone. Just like our dogs!
#TakeMEMEHome
Awards
Gold Award
Brand Experience
New Use of Media
Nomination
Integrated & Innovation
Branded Content
Details
Categories:
Country:
Year:
Credits
Client:
PEDIGREE® (Mars LLC)
Agency:
Account Team:
Anastasia Dubrovskaya
Katrin Auashria
Asya Shapievskaya
Agency Producer:
Dmitry Balandin
Valery Gorokhov
Yuriy Marin
Art Director:
Andrey Krusanov
Copywriter:
Alexander Sinyuk
Denis Bykov
Anton Beketov
Creative Director:
Alexey Fedorov
Creative Group Heads:
Natasha Teddy
Sofya Tsytkina
Designer:
Yulia Belyakova
Mars Petcare Russia:
Olga Kostrova
Nailya Alieva
Anastasiya Savkina
Natalia Mikhaylova
Anastasia Barabanova
MediaCom:
Daniya Valitova
Nadezhda Zagrebina
Pavel Kuzin
Photographer:
Julia Saponova
Strategic Team:
Anna Khitko
Vera Zgurskaya
Polina Ptacek
Olga Zhosanu
More Branded Content Works
-
Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
-
Bronze Award Integrated & Innovation Branded Content
My name is my story
Jackleg Studio / MilanoInter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / Milano
-
Silver Award Integrated & Innovation Product / Service InnovationBronze Award Integrated & Innovation Branded Content
RosaLilaLand
Demner, Merlicek & Bergmann / DMB. / Vienna