Most home internet ads in Lithuania follow a similar formula across providers. To make Tele2 stand out, we aimed for a stronger emotional impact. The solution: activate Teleduetas (created as Tele2’s ad platform) on the country’s biggest music stage broadcast nationwide on major TV networks. Along with folk group Baltos Varnos, Teleduetas performed an original internet-themed song. The performance drew wide attention and directly led to the launch of an ATL campaign.
Teleduetas @ M.A.M.A. music awards
Awards
Bronze Award
Brand Experience
Live Stunts Brand Activation
Details
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Tele2
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