An interactive banner that allowed retargeting ads to be replaced with personal Post-it notes was created.. It uses the same tech websites use to identify you and show the sneakers you only looked at once. The banner network covered thousands of websites to make sure that people met their Post-it® notes all over the web. If users clicked on their note, they would land on a Post-it® page, where they could create more stickers or delete them all.
The Banner That Makes You Like Banners
Awards
Gold Award
Integration & Innovation
Best Use of Technology
Nomination
Integration & Innovation
Content Ideas
Nomination
Promotions & New Media
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
3M
Agency:
Art Director:
Fernando Muto Brevilieri
Business Development Director:
Mikhail Vdovin
Copywriter:
Polina Zabrodskaya
Anna Migaleva
Creative Director:
Andrew Kontra
Mihai Coliban
Digital Director:
Alexander Makarovsky
Senior Account Manager:
Polina Zvereva
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