The Digital Iron Curtain

On 17 November 1989, the velvet revolution began and the iron curtain fell. Half of Slovaks do not even know this. O2 a mobile service provider that fights for freedom and fairness decided to use its power to change that. On 17 November 2016, all customer internet traffic was redirected to a website that represented the national border – a digital iron curtain. A special SMS reminder was also sent to everyone who crossed the real physical border.

Awards

Silver Award Interactive & Mobile Online Advertising
Nomination Integration & Innovation Creative Strategy

Details

Credits

TRIAD Advertising

Art Director: Tomáš Bánik
Copywriter: Roman Hríbik Matúš Priehoda
Creative Director: Martin Woska Vladimír Kurek
Programmer: Matej Minár Roman Janajev

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