On 17 November 1989, the velvet revolution began and the iron curtain fell. Half of Slovaks do not even know this. O2 a mobile service provider that fights for freedom and fairness decided to use its power to change that. On 17 November 2016, all customer internet traffic was redirected to a website that represented the national border – a digital iron curtain. A special SMS reminder was also sent to everyone who crossed the real physical border.
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The Digital Iron Curtain
Awards
Silver Award
Interactive & Mobile
Online Advertising
Nomination
Integration & Innovation
Creative Strategy
Details
Categories:
Country:
Year:

Credits
Client:
O2 Slovakia
Agency:
Art Director:
Tomáš Bánik
Copywriter:
Roman Hríbik
Matúš Priehoda
Creative Director:
Martin Woska
Vladimír Kurek
Programmer:
Matej Minár
Roman Janajev
More Creative Strategy Works
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WWF Tiger Challenge
Hungry Boys
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Best Use of TechnologyNomination Interactive & Mobile Websites

Twin Souls
Young & Rubicam Russia
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Integrated CampaignsNomination Film & Radio TV Commercials

B:Dark
KaspenJung von Matt
