The Graubünden tourism board needs more tourists – even though this peaceful place is only two hours away from the bustling centre of Zurich.rnIdea: A man from Graubünden wearing traditional Alpine garb speaks directly to passers-by via a live billboard at Zurich Main Station. He invites them to take a spontaneous trip to the mountains and gives them free train tickets.rnPeople took the tickets, got on a train to Graubünden and appeared on the billboard themselves.
The Great Escape
Awards
Silver Award
Print & Outdoor
Poster Advertising
Nomination
Interactive & Mobile
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Graubuenden Ferien
Agency:
Account Manager:
Roman Meister
Martina Faeh Meister
Account Supervisor:
Marco Dettling
Art Director:
Lukas Frischknecht
Copywriter:
Alain Eicher
Creative Director:
Samuel Christ
Rob Hartmann
Film Director:
Simon Nagel
Eric Andreae
Graphics:
Amaru Eslava
Modification Billboard:
Schaer Modelbau
Senior PR Consultant:
Christoph Kinsperger
Annika Mentel
More Any Other Works
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
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Silver Award Integrated & Innovation Integrated Campaigns for Commercial BrandsSilver Award Integrated & Innovation Branded ContentBronze Award Brand Experience Point of Sale Experience and ActivationBronze Award Brand Experience PromotionsBronze Award Interactive & Mobile Any OtherShortlist Interactive & Mobile Digital Direct Marketing
Square Cookie
Saatchi & Saatchi Germany / Düsseldorf
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Silver Award Brand Experience PR / EventsBronze Award Integrated & Innovation Artificial IntelligenceShortlist Brand Experience New Use of MediaShortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGOShortlist Integrated & Innovation Best Use of DataShortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGOShortlist Interactive & Mobile Any Other
SIGHTS OF TOMORROW
Demner, Merlicek & Bergmann / DMB. / Vienna