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The In-Between Water

Alko wanted to remind Finns about the importance of drinking water in a fitting retail space – the liquor store. As liquor stores’ shelves are already filled with liquor, a product was designed that takes up zero shelf space – a water bottle resting on the shoulders of liquor bottles: The In-Between Water. This simple design changed the way people interact with alcohol in stores and disrupted their shopping routines.

Awards

Gold Award Brand Experience Point of Sale Experience and Activation
Member Club Gold Award Brand Experience Point of Sale Experience and Activation

Details

Categories:

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Year:

Credits

Client:

Alko

Agency:

TBWA\Helsinki

Account Director: Ella Komulainen
Agency Producer: Tuukka Tikkanen Laura Karppanen
Art Director: Lasse Kangasmaa Carl-Erik Mosander Lara Ala-Olla
Copywriter: Otto Kilpiö Lasse Perälampi Sini Teppola
Creative Content Strategist: Pauliina Perkiö
Creative Director: Jyrki Poutanen Mikko Pietilä Ville Ohtonen
Designer: Atso Wilén Suvi Höytö Anna Lahikainen
Director of Photography: Lisa Myllymäki Mikko Kuoppasalmi
Film Director: Iiro Hokkanen
Graphics: Anton Raappana
Insight Trainee: Nelli Pätäri
Photographer: Fanny Haga
Programmer: Eemeli Tani
Project Coordinator: Rosa Kojonkoski
Vice President: Juha-Matti Raunio

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