Become a Member

The oldest model in the world

Fashion always conveys the same image: tall, thin, young. Zalando has a different vision&wanted to show that fashion knows no size, figure type or age. Zalando therefore engaged the smallest, curviest&oldest model in the world: the Venus of Willendorf. The oldest preserved female statue received customized looks from Zalando, presenting them within the regular exhibition at the Natural History Museum. For 1 week, visitors could experience the sign for body&age positivity

Awards

Gold Award Interactive & Mobile Place-specific Experiences

Details

Categories:

Country:

Year:

Credits

Client:

Zalando

Agency:

Demner, Merlicek & Bergmann / DMB.

Art Director: Mario Goldsteiner
Client Director: Bianca Schediwy
Copywriter: Maximilian Peleska Anna Repitsch Paul Ballot
Creative Director: Sebastian Kaufmann
Graphics: Viktoria Mannsberger
Other: Alicia Rocki
Strategy: Jacky Hamid Katharina Schmid
Stylistin: Alexandra Elsbacher

More Place-specific Experiences Works

  • Bronze Award Interactive & Mobile Place-specific Experiences
    Book of Metsä

    Book of Metsä

    Great ApesDentsu Creative Finland

  • Bronze Award Brand Experience Creative Effectiveness
    Shortlist Integrated & Innovation Branded Content
    Shortlist Interactive & Mobile Place-specific Experiences
    ARtmemes

    ARtmemes

    Artificial Group

  • Silver Award Brand Experience Point of Sale Experience and Activation
    Silver Award Integrated & Innovation Best Use of Technology
    Silver Award Interactive & Mobile Place-specific Experiences
    Shortlist Interactive & Mobile Any Other
    Supermarcade

    Supermarcade

    Saatchi & Saatchi Germany / Düsseldorf

View More