A low-budget solution was designed to promote the charming mountain village of Bergün. The campaign prompted 1,622 articles about Bergün’s beauty, 897.2 million contacts and a 470% rise in bookings. All this achieved with a zero budget and earned media worth 9.1 million Swiss Francs.
The Photography Ban
Awards
Silver Award
Integration & Innovation
Creative Strategy
Nomination
Integration & Innovation
Content Ideas
Nomination
Promotions & New Media
Promotions
Details
Categories:
Country:
Year:
Credits
Client:
Graubünden Tourism
Agency:
Art Director:
Lukas Frischknecht
Consultant:
Marie Vuilleumier
Marco Dettling
Nathalie Eggen
Copywriter:
Martin Schmidlin
Creative Director:
Alain Eicher
Dennis Lück
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Nomination Integration & Innovation Content Ideas
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Nomination Promotions & New Media Promotions
The Cube
Leo Burnett France