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The Press is Right

With no clients and no money, this agency created an unusual press release that would actually get some press and spread organically. Thus, the agency signed up for “The Price is Right”, and when the time came for the CEO to send his best regards to those he knows, he instead sent his best regards to those he wants to meet: the CMOs.

Awards

Nomination Brand Experience Live Stunts Brand Activation
Nomination Integrated & Innovation Branded Content
Member Club Gold Award Brand Experience Live Stunts Brand Activation
Member Club Gold Award Brand Experience PR / Events
Member Club Gold Award Integrated & Innovation Branded Content
Member Club Gold Award Film & Audio Online Videos

Details

Categories:

Country:

Year:

Credits

Client:

Stream and Tough Guy

Agency:

Stream and Tough Guy

Creative Director: João Ribeiro Miguel Durão

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