Aqua Carpatica, the water with the lowest content of nitrate in Romania, needed to draw attention to the Nitrate problem and educate consumers on the quality of their drinking water. A new product was invented – the Purity test – a little paper strip that gave people the power to know what kind of water they drink. Aqua Carpatica changed the way people looked at their drinking water. It enabled people to feel safe knowing that their only water source was pure.
The Purity Test
Awards
Nomination
Integration & Innovation
Creative Strategy
Details
Categories:
Country:
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Credits
Client:
Valvis Holding
Agency:
Account Director:
Arina Stoenica
Client Service Director:
Ruxandra Savulescu
Copywriter:
Alex Negoescu
Creative Director:
Andrei Cohn
Alex Negoescu
Designer:
Cosmin Nicola
Head of Digital and Strategic Planner:
Monica Radulescu
Senior Strategic Planner:
Raluca Iacob
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