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The Real Self Checkout

Checking yourself regularly for breast cancer could save your life. You may already know this, but alarmingly, only 1 in 2 women regularly check themselves. It’s even less for men. We saw Breast Cancer Awareness Month as an opportunity to capitalise on ASDA’s role in the lives of its customers and create a campaign that would follow shoppers at every turn. If we could drive behavioural change amongst 19m shoppers, we could step up the fight against breast cancer.

Awards

Gold Award Brand Experience Point of Sale Experience and Activation

Details

Categories:

Country:

Year:

Credits

Client:

ASDA

Agency:

Havas / LondonHavas Studios

Creative Director: Andy Garnett Dan Cole

More Point of Sale Experience and Activation Works

  • Silver Award Integrated & Innovation Branded Content
    Silver Award Integrated & Innovation Integrated Campaigns for Commercial Brands
    Bronze Award Interactive & Mobile Any Other
    Bronze Award Brand Experience Point of Sale Experience and Activation
    Bronze Award Brand Experience Promotions
    Shortlist Interactive & Mobile Digital Direct Marketing
    Square Cookie

    Square Cookie

    Saatchi & Saatchi Germany / Düsseldorf

  • Silver Award Brand Experience Point of Sale Experience and Activation
    Silver Award Integrated & Innovation Best Use of Technology
    Silver Award Interactive & Mobile Place-specific Experiences
    Shortlist Interactive & Mobile Any Other
    Supermarcade

    Supermarcade

    Saatchi & Saatchi Germany / Düsseldorf

  • Gold Award Brand Experience Point of Sale Experience and Activation
    Silver Award Print & Outdoor Craft – Art Direction
    Silver Award Print & Outdoor Print Advertising
    Bronze Award Print & Outdoor Direct Marketing
    Bronze Award Design Packaging
    PRICE PACKS

    PRICE PACKS

    SERVICEPLAN GERMANY / Munich

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