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The Recipe Run

Using only the elements already present in the new Zelda game, we turned the game’s cooking mechanic into a KFC side quest.rnWe challenged Zelda players with a speedrun mission to gather 11 different herbs&spices in their inventory and cook fried chicken as fast as they could to make their own version of KFCs original recipe and upload the video of their run. By making and sharing their recipe inside the game, they got to try the original in real life an win a cash prize.

Awards

Bronze Award Interactive & Mobile Any Other

Details

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Credits

Client:

KFC Spain

Agency:

PS21 / MadridKFC Spain / Madrid

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