In German’s largest cities, the Child Protection League inaugurated an empty statue plinth: ‘The Secret Sculpture’. An AR app shows 42 pieces of art – created by 42 artists – on the plinth: one artwork for each of the 42 articles of the UN Convention on the children’s rights. This new type of museum experience was also a public appeal to politicians to implement children’s rights enshrined in the constitution. Through an invisible protest, children’s rights finally become visible.
The Secret Sculpture
Awards
Nomination
Interactive & Mobile
Place-specific Experiences
Nomination
Interactive & Mobile
Interactive & Mobile for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
German Child Protection Association
Agency:
Creative Director:
Peter Gocht
Frost Matthäus
Designer:
Dennis Fritz
Anton Reim
Global Chief Creative Officer:
Alex Schill
Global Strategic Creative:
Maximilian Florian Schöngen
Producers:
Christoph Köhler
Katrin Habermann
Madeliene Pfisterer
Maggy Fischer
Saint Elmo's Berlin:
Kevin Prösel
Johannes Messmann
Marjan Plöderl
Saint Elmo's Hamburg:
Kai Joo Hyuk Flohrer
Julia Wolf
Reinhard Crasemann
Lasse Matthiesen
Karsten Kuhn
Marie-Therese Greulich
Tessa Florentine Wilckens
Sophia Rothfos
Marvin Goldau
Robert Reiß
Sunday Digital:
Nastuh Abootalebi
Karolin Fischer
Katja Wacker
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